I help brands and agencies create eye-catching, digital-first campaigns.
You need to achieve cut-through in a crowded market. I will help you craft clear messaging and produce a gorgeous campaign that is perfectly tailored to your customer. Looking to maximize your budget? I often use generative AI (artificial intelligence) tools like ChatGPT and Midjourney to create efficiencies. I've helped brands like JLo Beauty, Elemis and Kiehl's develop digital-first campaigns that deliver major results. Let's work together on your next project.
Selected Portfolio
Digital creative direction for JLO BEAUTY – paid social launch (We Are Plus)
Launch copy for Scarlett Johansson’s skincare line, The Outset.
Co-creative direction and copy for Love Letters Journal (shot by Bettina Lewin, Matthew Axe, CD)
Script for PanOxyl, CD Reina Sugiyama
Script for PanOxyl, CD Reina Sugiyama.
Digital creative direction for JLO BEAUTY – paid social launch (We Are Plus)
Digital creative direction for JLO BEAUTY – paid social launch (We Are Plus)
Digital creative direction for JLO BEAUTY – paid social launch (We Are Plus)
Creative direction for ELEMIS (shot by Dominic Neitz)
Art direction for ELEMIS (shot by Zach & Buj, CD Laura Teicher)
Creative direction for RODAN + FIELDS (Cult LDN, shot by Josh Dickinson)
Creative direction for ELEMIS (shot by Sesse Lind)
Creative direction for ELEMIS (shot by Sesse Lind)
Co-creative direction and copy for Love Letters Journal (shot by Richard Phibbs, Matthew Axe, CD)
Co-creative direction and copy for Love Letters Journal (shot by Richard Phibbs, Matthew Axe, CD)
Co-creative direction and copy for Love Letters Journal (shot by Richard Phibbs, Matthew Axe, CD)
Creative direction for Kind Science Skincare by Ellen DeGeneres – brand video (We Are Plus)
Creative direction for Kind Science Skincare by Ellen DeGeneres – brand video (We Are Plus)
Co-creative direction and copy for Love Letters Journal (shot by Yasu + Junko, Matthew Axe, CD)
Co-creative direction and copy for Love Letters Journal (shot by Yasu + Junko, Matthew Axe, CD)
Co-creative direction and copy for Love Letters Journal (shot by Yasu + Junko, Matthew Axe, CD)
Co-creative direction and copy for Love Letters Journal (shot by Johnny Miller, Matthew Axe, CD)
Co-creative direction and copy for Love Letters Journal (shot by Johnny Miller, Matthew Axe, CD)