I help brands and agencies create eye-catching, digital-first campaigns.
You need to achieve cut-through in a crowded market. I will help you craft clear messaging and produce a gorgeous campaign that is perfectly tailored to your customer. Looking to maximize your budget? I often use generative AI (artificial intelligence) tools like ChatGPT and Midjourney to create efficiencies. I've helped brands like JLo Beauty, Elemis and Kiehl's develop digital-first campaigns that deliver major results. Let's work together on your next project.
Selected Portfolio
Digital creative direction for JLO BEAUTY – paid social launch (We Are Plus)
Launch copy for Scarlett Johansson’s skincare line, The Outset.
Co-creative direction and copy for Love Letters Journal (shot by Bettina Lewin, Matthew Axe, CD)
Digital creative direction for JLO BEAUTY – paid social launch (We Are Plus)
Digital creative direction for JLO BEAUTY – paid social launch (We Are Plus)
Digital creative direction for JLO BEAUTY – paid social launch (We Are Plus)
Creative direction for Kind Science Skincare by Ellen DeGeneres – brand video (We Are Plus)
Creative direction for Kind Science Skincare by Ellen DeGeneres – brand video (We Are Plus)
Creative direction for ELEMIS (shot by Dominic Neitz)
Art direction for ELEMIS (shot by Zach & Buj, CD Laura Teicher)
Creative direction for RODAN + FIELDS (Cult LDN, shot by Josh Dickinson)
Script for PanOxyl, CD Reina Sugiyama
Script for PanOxyl, CD Reina Sugiyama.
Co-creative direction and copy for Love Letters Journal (shot by Richard Phibbs, Matthew Axe, CD)
Co-creative direction and copy for Love Letters Journal (shot by Richard Phibbs, Matthew Axe, CD)
Co-creative direction and copy for Love Letters Journal (shot by Richard Phibbs, Matthew Axe, CD)
Co-creative direction and copy for Love Letters Journal (shot by Johnny Miller, Matthew Axe, CD)
Co-creative direction and copy for Love Letters Journal (shot by Johnny Miller, Matthew Axe, CD)
Co-creative direction and copy for Love Letters Journal (shot by Yasu + Junko, Matthew Axe, CD)
Co-creative direction and copy for Love Letters Journal (shot by Yasu + Junko, Matthew Axe, CD)
Co-creative direction and copy for Love Letters Journal (shot by Yasu + Junko, Matthew Axe, CD)
Creative direction for ELEMIS (shot by Sesse Lind)
Creative direction for ELEMIS (shot by Sesse Lind)
Co-creative direction and copy for Love Letters Journal (shot by Squire Fox, Matthew Axe, CD)
Co-creative direction and copy for Love Letters Journal (shot by Squire Fox, Matthew Axe, CD)